How do parts processing companies do a good job in product positioning?

How to position products for parts processing enterprises is a problem that enterprises should pay great attention to. Every enterprise has its own product, and every product has its own category, and positioning is to find this product with core competitiveness, so as to enter this market and obtain more orders from customers.

We are in an era of overproduction, CNC machining manufacturers are everywhere, and the highly developed market economy provides customers with too many choices for auto parts processing. How to let customers choose themselves is a headache for every enterprise.

The simple and crude approach is to impress customers with price. Therefore, the more competitive the industry, the more inevitable the price war. You must know that stable prices will bring continuous profits. Price wars are unsustainable in themselves. Sooner or later, customers attracted by prices will leave you because of prices.

Besides you can sell cheaper than your competitors, is there any other way for us to let customers choose actively and give you the right price? Of course there is, and that is differentiation. And positioning is also to serve differentiation. Through positioning, we can find the weak points in the market and the intersection of our company's own advantages, and then quickly enter new markets and establish our own corporate influence.

We often say that we need to solve the pain points of customers. The reason why customers still have pain points is that the existing product processing in this market cannot fully meet their needs, especially in certain sub-scenarios and sub-fields. For example, parts processing in certain industries, aviation, mobile phones, and intelligent equipment industries require better equipment and testing equipment. Not all CNC machining manufacturers can complete it, but we can complete difficult and high-quality product manufacturing. These are all from the product point of view, trying to find a position that can differentiate the company from its competitors.

Auto parts processing companies should always pay attention to the changes in the market. When the changes in the market have accumulated to qualitative changes, just like the arrival of the Internet, it is time for you to rethink the needs of buyers and readjust your positioning. The success of an enterprise is inseparable from a good positioning, and of course, it is inseparable from our own competitive products.

Positioning theory is to look at the development of an enterprise from the perspective of competition from the perspective of the overall situation, which is a kind of strategic thinking for the market. Its role cannot replace the status of the product itself as the ballast stone of the enterprise. Only when we look at the positioning correctly, use the positioning flexibly, and open up new markets, can we obtain greater returns.